In the world of Google Adwords, is your competitor’s trade mark fair game?
The use of a competitor’s name can be trade mark infringement or misleading and deceptive conduct, depending on the representation made in the sponsored link…
trademark
Search engine optimisation: how much is too much?
The case of Lift Shop Pty Ltd v Easy Living Home Elevators Pty Ltd [2014] FCAFC 75 provides new guidance on the legality of search engine optimisation…
The latest from the Federal Court: September 2014
Reporting and analysis of the latest key judgments from the Federal Court of Australia. By THOMAS HURLEY.